Marketing that runs on a rhythm, not on reminders.
Campaigns stall between draft and approval. Content calendars live in someone’s head. Reports are assembled the night before the meeting. Amani Asili designs marketing operations where the cycle — plan, create, approve, publish, review — actually closes.
The campaign is ready. It has been ready for three weeks.
Drafts wait on approvals that wait on meetings. Publishing happens in bursts. Performance data sits in five platforms, reconciled by hand, questioned by everyone.
Marketing operations is the unglamorous machinery behind the creative work: briefs, calendars, approvals, assets, publishing and measurement moving together.
- Approval bottlenecks between draft and publish
- Calendars that exist only until the first busy week
- Assets scattered across drives and chat threads
- Reporting assembled manually, doubted immediately
Plan, create, approve, publish, learn — on repeat.
Illustrative workflow-
Hold the calendar
Campaigns, themes and deadlines live in one visible plan, tied to owners and approval states.
One plan -
Prepare the material
The Marketing Assistant drafts content from approved brand and source material, keeps assets organised and chases reviews.
Drafts, on brief -
Approve before publish
Brand, factual and legal judgement happens before anything goes out — the workflow will not skip it.
Approval gate -
Close the loop
Performance is summarised against the plan, so the next cycle starts from evidence, not vibes.
Measured
Drafting is delegated. Publishing is approved.
Within its role
- Maintain calendars, briefs and asset organisation
- Draft content within approved brand and factual boundaries
- Coordinate reviews and chase pending approvals
- Summarise performance across channels
Always with people
- Publish without the configured approval
- Make factual, legal or brand judgement calls
- Run targeting that uses personal data without consent review
- Invent results — summaries cite their sources
Bring us one marketing workflow.
We will look at how the work moves today, where authority should sit, and what a sensible first phase could look like.