The draft should not wait three weeks for approval.
Campaigns stall between draft and publish, calendars survive only until the first busy week, and reports are assembled the night before the meeting. The Marketing Assistant keeps the cycle — plan, create, approve, publish, review — actually closing.
Drafting is delegated. Publishing is approved.
The Marketing Assistant exists for the unglamorous machinery behind creative work: briefs, calendars, assets, reviews and measurement moving together. It drafts within approved brand and factual boundaries and chases the approvals that stall campaigns.
It never publishes on its own. Brand, factual and legal judgement happens before anything goes out, and performance summaries cite their sources instead of inventing results.
- Maintain calendars, briefs and asset organisation
- Draft content within approved brand and factual boundaries
- Coordinate reviews and chase pending approvals
- Summarise performance across channels with sources cited
A typical flow
Illustrative workflow-
Hold the calendar
Campaigns, themes and deadlines live in one visible plan, tied to owners and approval states.
One plan -
Prepare the material
The Marketing Assistant drafts from approved brand and source material, keeps assets organised and chases reviews.
Drafts, on brief -
Approve before publish
Brand, factual and legal judgement happens before anything goes out — the workflow will not skip it.
Approval gate -
Close the loop
Performance is summarised against the plan, so the next cycle starts from evidence.
Measured
It keeps the rhythm. People keep the judgement.
Within its role
- Maintain calendars, briefs and asset organisation
- Draft content within approved brand and factual boundaries
- Coordinate reviews and chase pending approvals
- Summarise performance across channels
Always with people
- Publish without the configured approval
- Make factual, legal or brand judgement calls
- Run targeting that uses personal data without consent review
- Invent results — summaries cite their sources
Bring us one marketing workflow.
We will look at how the work moves today, where authority should sit, and what a sensible first phase could look like.