No enquiry should cool in an inbox.
Revenue leaks through follow-up gaps: enquiries answered late, quotations sent without a next step, pipelines reconstructed from memory. The Sales Coordinator keeps every opportunity owned and moving — commercial judgement stays with your team.
Momentum is delegated. Commercial judgement is not.
The Sales Coordinator exists so that handling speed does not depend on how busy the team is. It acknowledges every enquiry, prepares responses and proposals from approved material, and keeps the pipeline record honest.
It never sets prices, discounts or terms, and it never makes promises about delivery or capability. Those belong to people with commercial authority — the role prepares, they decide.
- Acknowledge and route every enquiry promptly
- Prepare proposals and follow-ups from approved material
- Keep CRM records, statuses and next steps current
- Flag stalled opportunities and ageing commitments
A typical flow
Illustrative workflow-
Capture and qualify
Every enquiry enters the pipeline with its source, need and context, assigned to an owner immediately.
No orphan leads -
Prepare the response
The Sales Coordinator drafts replies, assembles proposals from approved material and schedules the follow-up.
Drafts, not commitments -
Decide the terms
Pricing, discounts and promises are made by people with authority — the system prepares, they decide.
Authority gate -
Keep the pipeline honest
Statuses, next steps and ageing stay current, so reviews are about decisions, not data gathering.
Trustworthy pipeline
It keeps things moving. It does not close them.
Within its role
- Acknowledge and route every enquiry promptly
- Prepare proposals and follow-ups from approved material
- Keep CRM records, statuses and next steps current
- Flag stalled opportunities and ageing commitments
Always with people
- Set prices, discounts or contract terms
- Make promises about delivery or capability
- Send commercial commitments without review
- Decide which opportunities your team pursues
Bring us one sales workflow.
We will look at how the work moves today, where authority should sit, and what a sensible first phase could look like.